AI VIDEO GUIDE

What should you look for in an AI video generator with B-roll?

By MakersGateway · Last updated

Short answer

B-roll is the supporting footage shown over narration. In an AI video generator, look for B-roll that matches each line of the script, footage you are allowed to use, and an easy way to review and swap clips before publishing.

Why B-roll matters

In short-form video, the picture changes every few seconds. Relevant B-roll keeps viewers oriented and makes abstract points concrete; irrelevant B-roll makes a video feel automated even when the script is good.

What to look for

  • Relevance: clips chosen from the meaning of the script, not just keywords.
  • Rights: clear terms for how the footage may be used.
  • Control: the ability to review the draft before it goes out.
  • Consistency: a visual style that fits your brand or channel.

Signs of weak B-roll

  • The same generic clip types in every video.
  • Footage that contradicts what the narrator says.
  • Visuals that stay on screen long after the point has moved on.

Where MakersGateway fits

The sections above are general guidance. This section describes MakersGateway specifically.

MakersGateway generates short-form video drafts from an approved, researched script.

  • Because the script comes first, visuals follow the content rather than the other way round.
  • Exact visual options can change — check the Studio for what is currently available.
  • Nothing is published just because AI suggested it — you review and approve every draft before it goes anywhere.